Hello
My name is Laura Mulrine. I love to write and create content and make knowledge accessible for all.
How I can help
I never want to be a gatekeeper. Instead, I always want to share knowledge and information. Here are some ways I do that.
Content Strategy
Writing
Email Marketing
I help people achieve their big picture by paying attention to the small details. This may involve a website audit, an information architecture overhaul, or UX work (or all of the above!)
Whether it's articles, blog posts, homepage edits, newsletters, and more, I love sharing stories and helping people find information easier.
How can you cut through the noise of a cluttered inbox? Make your emails personal. Skip the one-size-fits-all and meet people where they're at.
UX Research
Teaching & Leading
Stakeholder engagement is so important for any project. I've been responsible for card sorts, focus groups, and usability studies, ensuring my projects are heading in the right direction.
I've been told I'm good at getting the best out of people. My secret - I genuinely care about the people I work with and want them to succeed.
My Story
Born in Scarborough, ON but raised in Cottage Country, I spent my childhood reading everything I could get my hands on. As a result, a love of literature and the written word started early and has spanned my entire life.
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I love the challenge of being given a topic, even one I know nothing about, and creating something that people want to read. A major passion of mine is making things accessible and understandable for everyone. I hate the thought of a person passing on something because they thought it would be too hard to understand. That’s why I like to create content that is sophisticated, but relatable, manageable, and most of all interesting!
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A life-long learner, I’ve studied a lot over the years. A desire for travel that stems from my parents meant that I chose to attend schools in different places, each having a profound effect on my life. I went to university in Nova Scotia, England, and Scotland, and I went to college in Toronto (much closer to home!)
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Most of my professional career has been spent working in the non-profit and post-secondary sectors. I love both because they allow me to combine my love of writing and creating with helping people. I have worked in communications, website content, email marketing, and much more.
I don't share tons of photos of the human loves of my life (my husband and son), so here are the animal versions, Rolo, Potsie, and Dora.
